the icon pr & communication
Marketing, Advertising and Public Relation
Marketing is the overall process of boosting public awareness of a product, person or service.
Marketing advertising and PR – all three are there to promote an organization and its products. If someone interested in one of these areas, they need to understand what each area involves and how it fits for your goals.
Marketing...
Marketing is the overall process of boosting public awareness of a product; person or service, while advertising and PR are promotion methods that fall under the ‘marketing’ umbrella term.
The marketing team is responsible for planning the company’s promotion, right through from pinpointing a product’s target customer, researching the market and setting a marketing budget to putting on product launches and evaluating the success of the campaign.
Marketing are usually found in large organizations that have in-house marketing teams, or you can find work with marketing agencies that other organizations go to when in need of marketing help.
Our responsibilities could involve conducting market research, creating website content, organizing conferences or exhibitions, commissioning advertising and coming up with new ideas to market the product.
Advertising...
When a Client decides it needs advertising as part of a campaign, it will go to an Icon PR & Communication. Icon has large marketing consultancy and have own advertising department.
Advertising is a method of persuading a target audience to buy a product. This is usually through television, radio, print publications, the internet, posters or billboards, Icon PR & Communication always finding new and innovative ways of getting the message out to potential customers.
If you go into advertising as a Client, you could intrested on the creative side, developing the concepts, words and artwork for the adverts, we have account management side, liaising with the clients and discussing what they’re looking for. We could also work in media planning, deciding on the print space or air time needed to show the adverts and negotiating deals with newspapers or television channels.
Public Relation...
While advertising is more geared towards pushing sales of a new product, PR focuses on maintaining the company’s good reputation in the media.
Most PR jobs can be found in the in-house PR team of larger companies. Alternatively, you could be the sole PR officer on a general marketing team, or you may find work in a few specialist PR consultancies.
The goal of PR officers is to get their employers or clients noticed by the media. While audiences are savvy about advertising, any positive press coverage puts the organization in the public eye and promotes it in a more subtle way.
PR officers are generally tasked with writing press releases, contacting media professionals and informing them of their organization’s news, speaking about their organization at public forums, taking clippings from print publications, writing in-house magazines and newsletters and keeping records of when their organization is mentioned in the press. They also act as a representative in public when their organization needs to give a statement or comment.
- The Icon Communication is Public Relation and Communication agency which is bunch of information and relation specially marketing experts to capture Consumers. Icon is using fast tools to reach every step of advertiser’s goal.
- The Icon PR & Communication, team commenced work on the redesign and redevelopment of PR and Communications on behalf of client.
- Steeped in history, the Standards Gazette International Magazine which is published every month from Karachi is our media Co-Partner and providing care to the general public since 1996.
- Icon Team is proud to take on a job for such a significant initiative.
- The Icon Communication working with separate sessions run by Big Media Houses, Media and PR Experts, professionals, key supporters, and researchers.
- Design and survey on behalf of clients, arrange case study on products.
- Integration with event booking services such as Lobbying, Press Conferences, Press Releases, Newspapers Supplement, stage show etc.
- Social media sharing tools for Face book, YouTube and Twitter.
What we do....
- The Icon team is grateful for the opportunity to work on a project that will have a tangible health impact on our local community. Special mention goes to the client Public Affairs & Media Department like Icon PR & Communication.
- Ease of accessibility of information- particularly for Consumers, and stakeholders.
- Carefully considered to reach each and every buyers.
- Responsively designed and developed to display across mobile, print media, social media, and electronic media hoardings and through interpersonal communications. Design and survey on behalf of clients, arrange case study on products.
- Design and survey on behalf of clients, arrange case study on products.
- Integration with event booking services such as Lobbying, Press Conferences, Press Releases, Newspapers Supplement, stage show etc.
- Social media sharing tools for Face book, YouTube and Twitter.
- From a content management point of view, the real magic of the new look to your company.
- Icon PR & Communication is an award-winning strategic public relations, communication and marketing agency which helps organizations build and defend brands.
- We pride ourselves on developing innovative campaigns that help our clients engage and influence their key stakeholders in order to achieve business objectives.
- Icon capabilities include core public relations services such as media relations, brand marketing and management issues through offering digital strategy, blogger relations, community management, content development and experiential activity.
- Icon also has a dedicated training arm which helps executives better manage the media, prepare to achieve goals.
- Advertising, design, media buying, market research and video production are also offered via a number of sister firms.
- We work for brands – large and small – across the country.